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Dating site eHarmony’s ‘scientific’ match advertising banned

Dating site eHarmony’s ‘scientific’ match advertising banned

A website that is dating declare that it utilized a «scientifically proven matching system» to set up those to locate love, happens to be prohibited.

An advert for eHarmony regarding the London Underground in read: «It’s time technology had a chance at love. July»

The Advertising guidelines Authority (ASA) called the claim «misleading».

The web matchmaker stated although it «respectfully disagrees» because of the ruling, it’ll make its advertising «as clear as possible».